Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process

Abstract

Purpose The study aims to facilitate medical tourists visiting emerging countries for various kinds of ailments by ranking the possible destinations to avail medical treatments. Design/methodology/approach A Fuzzy Analytical Hierarchical Process (FAHP) with a mixed-method approach is applied to analyze data collected from patients and substantiate it with medical tour operators in India to gain managerial insights on the choice-making process. patterns of the patients. Findings India is a preferred emerging market location due to its low cost and high medical staff quality. India offers value for money, whereas Singapore and Thailand are preferred destinations for quality and technology. Research limitations/implications The study will facilitate the emerging markets' governments, hospitals and medical tourists to understand the importance of various determinants responsible for availing medical treatment outside their country.