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Issue Date
Title
Author(s)
2022-07-26
The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya
2022
The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya
2023
Maximization, internal reference price and consumers’ response to promotions
Katyal, Kanupriya
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Subject
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Acquisition value, Transaction va...
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Luxury brands Masstige Counterf...
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Luxury brands Masstige Counterfei...
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2022
1
2023
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