Browsing by Author Katyal, Kanupriya
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
| 2022 | Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness | Katyal, Kanupriya; Dawra, Jagrook |
| 2023 | Maximization, internal reference price and consumers’ response to promotions | Katyal, Kanupriya; Soni, Nitin; Dawra, Jagrook |
| 2022 | The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands? | Katyal, Kanupriya; Dawra, Jagrook; Soni, Nitin |
